Guilford of Maine has spent the last four years convincing designers that their time-tested products provide designers with the freedom to make bold choices by starting with the classics. And each year they continue their chant at NeoCon; the annual contract furniture show in Chicago.
Their classic products work hard in the markets they serve, but hardworking doesn't have to be a snoozefest. Specifiers deserve the best of both worlds. Beautiful and strong. Smart and witty. Committed and made to serve.
It was important to encourage visitors to view the practical uses of textiles differently. And to prove that the classics need not be limited to traditional environments or products. By aligning the brand with a premium European seating manufacturer we elevated the application possibilities, proving that designers can have it all. The performance, the look, the right fabrics for the job.