Herman Miller relaunched a select offering of old and newer classics into the popular retail store Costco. The in-store packaging resulted in a billboard for the product inside. Modern, crisp photography helped the audience understand how the product could fit into their lives with quick-read copy highlighting product features. The monochromatic approach to color produced a box that leapt from the shelves in a visually crowded warehouse. Supporting tools included product overviews, hang tags, shipping boxes, and assembly instructions.